Saguaro Injury Law (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit saguaroinjurylaw.com or contact us about legal services. Please read this policy carefully to understand our practices regarding your information.
1. Information We Collect
We collect information from you in several ways:
Information You Provide Directly. When you complete a contact form, request a free case review, schedule a consultation, or communicate with us by phone or email, we collect information you provide, which may include your name, contact details, date of birth, address, details about your potential legal matter (such as date of incident, type of injury, and brief description), preferred language, and how you heard about us.
Information Automatically Collected. When you visit our website, we automatically collect technical information including your IP address, browser type, device type, operating system, pages visited, time spent on pages, referring website, and the search terms that brought you to our site. We collect this information through cookies, server logs, and similar tracking technologies.
Information from Third Parties. We may receive information about you from third parties such as referring attorneys, medical providers (only with your written authorization), insurance companies (during the course of representation), and our marketing partners (such as advertising platforms reporting on ad performance).
2. How We Use Your Information
We use the information we collect for the following purposes:
- To evaluate your potential legal matter and respond to your inquiries
- To provide legal services if we enter into an attorney-client relationship
- To communicate with you about your case, our services, or matters you've asked about
- To improve our website, services, and client experience
- To comply with legal and regulatory obligations
- To prevent fraud and protect our rights, property, and safety
- To send you marketing communications (with your consent and the ability to opt out at any time)
- To analyze website performance and marketing effectiveness
We will never sell your personal information to third parties for their marketing purposes.
3. How We Share Your Information
With Service Providers. We work with third-party service providers who help us operate our practice, including case management software (CASEpeer), customer relationship management (GoHighLevel), call tracking (CallRail), payment processors, document management systems, accountants, and IT support. These providers have access to your information only to perform services on our behalf and are obligated to protect it.
With Medical Providers and Other Professionals. During the course of legal representation, we may share information with medical providers (only with your written authorization), expert witnesses, court reporters, and other professionals necessary to your case.
With Insurance Companies and Opposing Counsel. During the course of representation, we may share necessary information with insurance companies and opposing parties to negotiate and resolve your claim.
For Legal Compliance. We may share information when required by law, court order, or to comply with legal process, including responding to subpoenas, government inquiries, or to protect our legal rights.
With Your Consent. We may share information with your express consent for purposes you authorize.
Business Transfers. If our firm is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
4. HIPAA and Protected Health Information
Once an attorney-client relationship is established, we may collect, store, and process your protected health information (PHI) as defined under the Health Insurance Portability and Accountability Act of 1996 (HIPAA). We treat all PHI in accordance with HIPAA requirements and our Notice of Privacy Practices, which is provided separately when you become a client. PHI is stored in our HIPAA-compliant case management system and is not shared with marketing platforms or analytics services. Information collected through our website forms before you become a client is not considered PHI under HIPAA.
5. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to:
- Remember your language preference
- Analyze website traffic and user behavior
- Measure marketing campaign performance
- Provide personalized content and ads
- Enable certain website features
We use Google Analytics, Google Tag Manager, Meta Pixel, and CallRail to collect and analyze usage data. You can control cookies through your browser settings. Disabling cookies may limit your ability to use some features of our website. We respect Do Not Track signals where technically feasible.
6. Data Security
We implement reasonable technical, administrative, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, and destruction. These safeguards include encryption of data in transit and at rest, access controls limiting employee access to your information on a need-to-know basis, regular security assessments, and employee training on data protection. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. For website inquiries that do not result in representation, we typically retain information for up to two years. For active clients, we retain client files in accordance with Arizona Bar requirements (generally five years after the conclusion of representation, or longer if required for specific case types).
8. Your Rights and Choices
Depending on your location and applicable law, you may have certain rights regarding your personal information, including:
- The right to access information we hold about you
- The right to request correction of inaccurate information
- The right to request deletion of your information (subject to legal retention requirements)
- The right to opt out of marketing communications at any time
- The right to opt out of certain data sharing for advertising purposes
- The right to data portability in certain circumstances
To exercise these rights, please contact us at privacy@saguaroinjurylaw.com or call (602) 555-0100. We will respond to your request within a reasonable timeframe as required by applicable law.
9. Children's Privacy
Our website and services are not directed to children under 18, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child without parental consent, we will delete that information promptly. If you believe we have collected information from a child, please contact us immediately.
10. Third-Party Links
Our website may contain links to third-party websites that are not operated by us. We are not responsible for the privacy practices or content of these websites. We encourage you to review the privacy policies of any third-party websites you visit.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this policy and, where appropriate, notify you through our website or by other means. Your continued use of our services after such updates constitutes acceptance of the updated policy.
12. Contact Us
Saguaro Injury Law
1300 S Litchfield Rd STE 200-A
Goodyear, AZ 85338
Email: privacy@saguaroinjurylaw.com
Phone: (602) 555-0100